From Backyard Business to Successful Clothing Line – Designing & Fitting Out Ghanda Clothing Stores

Ghanda is a clothing store based in Torquay (a seaside town at the east end of the Great Ocean Road) in Victoria. Most of the designing and printing is done under the same roof, making their product prices hard to beat. Originally starting as a family business selling hand-printed t-shirts from the back of a car, Ghanda has quickly leaped into a successful clothing line with 60+ trading stores and a strong online presence.

We have been working with Ghanda since late last year, creating designs, completing retail fitouts and manufacturing custom made joinery for the stores. So far, Farrago has completed 10 fitouts throughout Australia with stores in Victoria, ACT, Tasmania, Queensland and Western Australia.

Ghanda has been working closely with our in-house Designer, to ensure their fun, fresh and care-free brand is conveyed in our shop designs. Just like the clothing style, we have merged warm tones, seasonal colours and pops of art to create a fun, welcoming vibe to their stores.

Our Project Manager Todd has been working with the in-house designer and owner of Ghanda Josh, to ensure cost-effective strategies are put in place without affecting the quality and overall outcome of the stores. Todd has also been organising the certification, permits, trades, joinery and logistics of our site staff, with some fitouts scheduled back to back. Todd said “It’s challenging managing consecutive fitouts in different states, especially when Australia is so vast. We like to keep the one site team completing the fitouts as they are retail experts and have become familiar with the Ghanda fitouts, which increases productivity and minimises errors. But it can be difficult trying to get the boys, their tools and their vehicles from one state to the other before the next fitout commences. Then also coordinating our materials and joinery to be delivered can become tricky. But we get it done and it’s always rewarding seeing the store finished. It has been great working with Josh and Ghanda Clothing.”

The emphasis on detail and the collaboration with Ghanda has resulted in clean, modern and vibrant stores which has engaged foot traffic. Josh from Ghanda is thrilled with the results and we can’t wait to continue working with the Ghanda team!